So how do you let hotel guests know that one of the valley’s hippest night spots is literally right under their nose? We said ‘buy them a drink!’ Using drop cards, room service table tents and key card folder inserts, the ‘Have One on Us’ campaign was met with open arms by hotel guests and staff alike. With each piece containing a single, classy, drink voucher that is simply handed to the Bistro 24 servers in exchange for one of their exotic libations, guests now had a new reason to step up to the bar. While this was a simple solution on the surface, the immediate increases in repeat visitors after their initial contact, spoke volumes marking the program a success.