Tis’ the season for everyone to start thinking about getting their new marketing collateral wrapped up for the coming year. Custom lighting studio, High Road Custom is no exception and enlisted Porchlight MCG+ to design their new catalog of uber high-end lighting products. Catering exclusively to the interior designers who refuse to shop ‘off the rack’, HRC’s catalog displays their lighting designs in a designers notebook format with Polaroid snapshots and hand written notes, looking more like a peek at the designers workbench than a catalog. Cool as this piece is, don’t expect to find it in your local Home Depot’s lighting department as these guys cater to the pros exclusively!