We are possibility engineers. We are builders of brands, thinkers of ideas, makers of things, hunters of opportunity and bringers of change.

Founded in 1997 in Seattle, Washington, Porchlight MCG+ develops and delivers strategic creative services that empower our clients to advance their brands and increase revenues – efficiently, unmistakably and sustainably — all while ensuring absolute brand relevancy.

Unlike most agencies, our work is focused on our clients and not ourselves. Those other guys can have the silly design awards – we’re in it to make killer creative that helps our clients to be successful. The integrated communications strategies we conceive and the methods we employ vary in scope and application, but simplicity drives what we do. We are responsive and swift, simultaneously capable of applying brute force or a delicate touch on any initiative. However you measure the success of your enterprise, we can help you get there.

This may come as a surprise, but we don’t actually have an approach. Because an approach would mean each client isn’t all that unique. Our clients deserve more than some one-size fits all process that we put in some shitty PowerPoint to point at while telling you how we will fix your woes. Our approach can best be described as approachless. Put simply, it involves getting to know you and determining how success aligns with your desired outcome. Success of the project. Success in a relationship. Success on the bottom line. Regardless, we drive stakes into the ground versus waving our hands in the air. We’re all about getting stuff done and promise to never show you a PowerPoint.

Some clients come to us as start-ups looking for help from the ground up. Some have us jump in at some point along their marketing chain. Some simply require execution based on their existing strategy. For others, we are a Scottsdale-based, globally aware, full-service, marketing communications group that offers outside perspective and inside know-how.

Bottom line? We can do it all. Quickly, efficiently and expertly.

We truly do pretty much anything and everything, but instead of a mind-numbingly long list of anything and everything, we’ve thoughtfully  grouped what we do into four core service areas. Pretty much anything anyone might ask for falls into one of these areas, probably two or more, but we love a challenge, so if you’ve you’ve got a project that might break the mold, by all means, give us a shout!

Brand Development


Brands are like people. They have a certain appearance and style. They speak in a certain tone of voice. And, they act a certain way. They all have a story to tell. These outward expressions project internal values and invite judgment from those who encounter them. People find these traits appealing or not so much and instinctively determine whether they will instigate or pursue a relationship beyond that first impression. Like people, brands have personalities. Friendly or unapproachable, trusting or skeptical, intelligent or uncaring, these qualities are evident when customers experience the brand.

Strategic Marketing


Strategy is about mapping back from the desired outcome. We focus with the same level of energy whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake and always ask questions. Why are we doing this? How can we make it happen? Who is it really for? The first two are easy. The real challenge is the who which is why we help you to define and segment your targets so as to leverage our resources with the greatest efficiency.

Creative & Design


Delivering creative communications solutions to challenging opportunities is our true love. Every bit as solid as our strategic thinking, our creative services are all-encompassing – from initial concepts through execution in any medium: print, online, environmental, tradeshow, broadcast, TV, video and radio. As a core service area, our creative expertise and skill sets help our clients build, increase and leverage brand awareness, drive customer acquisition and maximize customer retention. Our award-winning art directors, graphic designers, web developers together have decades of combined experience in concept development, design and production throughout a wide range of creative applications including: branding, advertising, corporate collateral, communications layout, graphic design, interactive design and product packaging.

Web Design & Development


The web development team offers hand-crafted HTML or any number of modern content management systems to create an on-line presence that meets today’s needs with the ability to seize upon tomorrow’s opportunities. Responsive design, tools, e-commerce solutions, CRM, social media and full back-end integration. What truly sets PMCG+ apart in this area is the depth of ability and knowledge we bring to projects. When our Scottsdale-based team delivers a website, we design and develop for all users of the site: primary visitors, and also the client, so they’re empowered to use and control the site, not the other way around. We want your site to be easy to use, so that you’ll look forward to using it.

Another Test Post

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, […]

Portugal 2013 Road-Trip Gallery

Remember the first time you went to a show and saw your favorite band. You wore their shirt, and sang every word. You didn’t know anything about scene, haircuts, or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

Transitions In UX Design

Remember the first time you went to a show and saw your favorite band. You wore their shirt, and sang every word. You didn’t know anything about scene, haircuts, or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

Jeffrey Veen – About Design

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Josh Woodward – Already There

Remember the first time you went to a show and saw your favorite band. You wore their shirt, and sang every word. You didn’t know anything about scene, haircuts, or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

Madrid’s photographer marathon

Remember the first time you went to a show and saw your favorite band. You wore their shirt, and sang every word. You didn’t know anything about scene, haircuts, or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

Recent trends in storytelling

Remember the first time you went to a show and saw your favorite band. You wore their shirt, and sang every word. You didn’t know anything about scene, haircuts, or what was cool. All you knew was that this music made you feel different from anyone you shared a locker with. Someone finally understood you. This is what music is about.

15205 N Kierland Blvd
Scottsdale, AZ 85254

(480) 788-9242

porchlightmcg.com

Marketing Agency
Today 9:00 am – 5:00 pm