What We Do
We truly do pretty much anything and everything, but instead of a mind-numbingly long list of anything and everything, we’ve thoughtfully grouped what we do into four core service areas. Pretty much anything anyone might ask for falls into one of these areas, probably two or more, but we love a challenge, so if you’ve you’ve got a project that might break the mold, by all means, give us a shout!
Brands are like people. They have a certain appearance and style. They speak in a certain tone of voice. And, they act a certain way. They all have a story to tell. These outward expressions project internal values and invite judgment from those who encounter them. People find these traits appealing or not so much and instinctively determine whether they will instigate or pursue a relationship beyond that first impression. Like people, brands have personalities. Friendly or unapproachable, trusting or skeptical, intelligent or uncaring, these qualities are evident when customers experience the brand.
Strategy is about mapping back from the desired outcome. We focus with the same level of energy whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake and always ask questions. Why are we doing this? How can we make it happen? Who is it really for? The first two are easy. The real challenge is the who which is why we help you to define and segment your targets so as to leverage our resources with the greatest efficiency.
Creative & Design
Delivering creative communications solutions to challenging opportunities is our true love. Every bit as solid as our strategic thinking, our creative services are all-encompassing – from initial concepts through execution in any medium: print, online, environmental, tradeshow, broadcast, TV, video and radio. As a core service area, our creative expertise and skill sets help our clients build, increase and leverage brand awareness, drive customer acquisition and maximize customer retention. Our award-winning art directors, graphic designers, web developers together have decades of combined experience in concept development, design and production throughout a wide range of creative applications including: branding, advertising, corporate collateral, communications layout, graphic design, interactive design and product packaging.
Web Design & Development
The web development team offers hand-crafted HTML or any number of modern content management systems like WordPress or Joomla to create an on-line presence that meets today’s needs with the ability to seize upon tomorrow’s opportunities. Responsive design, tools, e-commerce solutions, CRM, social media and full back-end integration. What truly sets PMCG+ apart in this area is the depth of ability and knowledge we bring to projects. When our Scottsdale-based team delivers a website, we design and develop for all users of the site: primary visitors, and also the client, so they’re empowered to use and control the site, not the other way around. We want your site to be easy to use, so that you’ll look forward to using it.