Who We Are


We are possibility engineers. We are builders of brands, thinkers of ideas, makers of things, hunters of opportunity and bringers of change.

Founded in 1997 in Seattle, Washington, Porchlight MCG+ develops and delivers strategic creative services that empower our clients to advance their brands and increase revenues – efficiently, unmistakably and sustainably — all while ensuring absolute brand relevancy.

Unlike most agencies, our work is focused on our clients and not ourselves. Those other guys can have the silly design awards – we’re in it to make killer creative that helps our clients to be successful. The integrated communications strategies we conceive and the methods we employ vary in scope and application, but simplicity drives what we do. We are responsive and swift, simultaneously capable of applying brute force or a delicate touch on any initiative. However you measure the success of your enterprise, we can help you get there.

This may come as a surprise, but we don’t actually have an approach. Because an approach would mean each client isn’t all that unique. Our clients deserve more than some one-size fits all process that we put in some shitty PowerPoint to point at while telling you how we will fix your woes. Our approach can best be described as approachless. Put simply, it involves getting to know you and determining how success aligns with your desired outcome. Success of the project. Success in a relationship. Success on the bottom line. Regardless, we drive stakes into the ground versus waving our hands in the air. We’re all about getting stuff done and promise to never show you a PowerPoint.

Some clients come to us as start-ups looking for help from the ground up. Some have us jump in at some point along their marketing chain. Some simply require execution based on their existing strategy. For others, we are a Scottsdale-based, globally aware, full-service, marketing communications group that offers outside perspective and inside know-how.

Bottom line? We can do it all. Quickly, efficiently and expertly.

What We Do


We truly do pretty much anything and everything, but instead of a mind-numbingly long list of anything and everything, we’ve thoughtfully grouped what we do into four core service areas. Pretty much anything anyone might ask for falls into one of these areas, probably two or more, but we love a challenge, so if you’ve you’ve got a project that might break the mold, by all means, give us a shout!


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Brands are like people. They have a certain appearance and style. They speak in a certain tone of voice. And, they act a certain way. They all have a story to tell. These outward expressions project internal values and invite judgment from those who encounter them. People find these traits appealing or not so much and instinctively determine whether they will instigate or pursue a relationship beyond that first impression. Like people, brands have personalities. Friendly or unapproachable, trusting or skeptical, intelligent or uncaring, these qualities are evident when customers experience the brand.


Strategic Marketing

Strategy is about mapping back from the desired outcome. We focus with the same level of energy whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake and always ask questions. Why are we doing this? How can we make it happen? Who is it really for? The first two are easy. The real challenge is the who which is why we help you to define and segment your targets so as to leverage our resources with the greatest efficiency.


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Creative & Design

Delivering creative communications solutions to challenging opportunities is our true love. Every bit as solid as our strategic thinking, our creative services are all-encompassing – from initial concepts through execution in any medium: print, online, environmental, tradeshow, broadcast, TV, video and radio. As a core service area, our creative expertise and skill sets help our clients build, increase and leverage brand awareness, drive customer acquisition and maximize customer retention. Our award-winning art directors, graphic designers, web developers together have decades of combined experience in concept development, design and production throughout a wide range of creative applications including: branding, advertising, corporate collateral, communications layout, graphic design, interactive design and product packaging.


 

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Web Design & Development

The web development team offers hand-crafted HTML or any number of modern content management systems like WordPress or Joomla to create an on-line presence that meets today’s needs with the ability to seize upon tomorrow’s opportunities. Responsive design, tools, e-commerce solutions, CRM, social media and full back-end integration. What truly sets PMCG+ apart in this area is the depth of ability and knowledge we bring to projects. When our Scottsdale-based team delivers a website, we design and develop for all users of the site: primary visitors, and also the client, so they’re empowered to use and control the site, not the other way around. We want your site to be easy to use, so that you’ll look forward to using it.

Who We’ve Done it For


Over the years we’ve been extremely fortunate to have partnered with some pretty amazing clients to work on some equally amazing brands across a variety of industries and geographies. From commercial and consumer businesses to political candidates and initiatives, we’ve done it all. Some of the top market leaders we’ve worked with included Starwood, The Ritz-Carlton, Sonic Drive-Ins, Playboy, Troon Golf, the San Fransisco Exchange, McLaren Scottsdale and many others. Below are a few select examples of our work to give you some idea of our capabilities and creative range.

We’re working on adding a new showcase with lot’s of pretty pictures, so check back again soon! Of course if you want to be first to know when we’re got it up and running, like us on Facebook or subscribe to our email list and get some occasional PMCG+ love in your inbox.

Community


Can a small, boutique design shop make a difference? We believe we can.

Since day one we’ve felt it’s important to give back to the very community that has made us successful and allowed us to thrive. We strive to do our part to give back and support the programs that affect those around us. PMCG+ gives 10% of our pre-tax income through cash donations and sponsorships, internal fundraisers, volunteer services and billable pro-bono hours. That’s significantly more than the industry average, but we’re significantly different than the average agency.

Selected non-profit and community organizations that we’ve supported include:

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News


Fantasy Sports Freedom

Did you know that five states prevent their residents the freedom and liberty to collect their winnings in fantasy sports leagues? Those states are Arizona, Iowa, Montana, Louisiana, and the State of Washington. We built the FantasySportsFreedom.com site to support the initiative of legalizing fantasy sports nationwide, so please check it out and lend your […]

Fifty Shades of Hamburglar

They would have gotten a lot more millage by going all in with an 80s throwback instead of some weirdly attractive Fifty Shades of Hamburglar guy. Indisputable marketing fail. Here in comic book fandom, we’re used to the concept of the reboot. It happens every time sales dip on a book, with a brand new […]

2015 Scottsdale Rugby Bowl Logo

That’s right, the Scottsdale Rugby Bowl is back for 2015 with a brand new title sponsor, Mercedes-Benz Scottsdale and presenting sponsor, MillerCoors! We were more than happy to create the latest iteration of the event logo which combines these two great sponsors with the event theme, ‘Beauty & The Beast.’ Stay tuned for more as the 2015 […]

Brian Terry Secure Border Project Website

We’re proud to announce that we just launched the official website for The Brian Terry Secure Border Project! Starting by creating a photographic logo mark that includes Brian Terry’s likeness, we worked to develop a strong, patriotic brand that lives up to Brian Terry’s legacy. We then applied that essence to the rest of the site, ensuring the message remained crystal […]

Rugby Bowl Site Launch

It’s a new year and we’re kicking it off by launching a new site for an exciting new event right here in Scottsdale – announcing The Fiat of Scottsdale Rugby Bowl: Spikes & Spokes, presented by Heineken Light! No other event in the valley will bring together the energy and excitement of college rugby with […]

Crafty Chica’s New Site!

We recently completed a ground up site build for Kathy Cano-Murillo, aka The Crafty Chica, and are pleased as punch to announce that it is now live! Kathy’s new site is the third site that we’ve built for her and the latest of our custom WordPress builds which will allow her to do more with her site than ever […]

Scottsdale Beat the Heat

We’re happy to announce the launch of our latest site build, ScottsdaleBeatTheHeat.com!  Scottsdale Beat The Heat Race is America’s ultimate marathon running event and is being hosted right here in our own backyard on Saturday, June 22, 2013 at WestWorld in Scottsdale. So who’s brave enough? Fit enough? Ready enough to take on an amazing course through […]

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